I can hear it now, “Another brewery!?” That’s just what we need in Sacramento [insert sarcasm]! In an era where breweries are the new pizza parlor… one on every corner, and one may wonder when the market will by saturated? As for now, there seems to be no slowing down. Urban Roots is poised to open this weekend, with a soft opening today and Friday, late afternoon. It’s on my to-do list. Oh and they have food! Yay! Not another brewery with a food truck! Thank you soooo much. While I understand the business of starting small and leading with revenue (aka, warehouse, beer tanks, picnick tables, corn hole/life-size jenga – we’ve all been there) … sometimes you just need to spend some money up front and do it right. I know these guys have been dreaming and planning this venture for years.
Shout out and big props to Rob Archie, owner of Pangaea, and Peter Hoey! I’ve never met Peter, but know his name from back in the day when he was one of the only guys in Sacramento making legit beer. I met Rob back when his shop was just serving coffee and muffins and he was catching flack from the old Coffee Garden for moving in on their territory. I remember Rob asking, “What will set apart my business from others?” His dream of a neighborhood, Italian cafe was coming to life, but something was missing. We talked many times about this, and I cannot take the credit, but I believe I may have said, um, “How about serving beer?” I’m sure many others said the same thing, proven by the continuous bustling patrons. The rest is history! A staple in Curtis Park and beyond. Also we dreamt of having a wine bar next door… Instead he opened up the wall and dropped a better, specialty beer bar – great decision!
I have high hopes and encourage you to check out Urban Roots Brewery and Smokehouse. Will report on findings soon.
Check out the article in the SacBee here
Keith Klassen, Real Estate Broker – 916.595.7900
Specializing in Residential Sales and Property Management