In my mind, integrity is all about doing what you say. It’s about follow through and admitting where you went wrong. There is a sense of solidarity and trustworthiness. In a business that may be known for hustlers and manipulators, integrity may just be a biggest commodity on the market!
There is a big temptation to calculate commissions before considering what is best for a client. I believe that a few “fast deals” might earn a few quick bucks, but honesty in business enables a person to sleep well and in the long-run develop a lasting business.
This is what I am attempting to live by.
Sacramento Real Estate Reflections 