Insight from a local newpaper publisher

Here is a summarized list of the Top 10 things learned in a decade of growing a local news business.

(With my interpretations in italics)

  1. Start small and grow as conditions warrant.

Lead with revenues and don’t bite off more than you can chew.

  1. Mail to every home in the neighborhood

Don’t assume some won’t give you business, be it stereotypes or first impressions.

  1. The monthly publication cycle is ideal

I translate this as consistency.

  1. Hire the best people you can find and treat them well.

  1. Keep news focused on the positive.

This might be viewed in other business situations in the way you motivate those around you OR in relation to your own attitude.

  1. Design is important

Your product needs to be both useful and beautiful.


  1. Have someone trustworthy manage the money.

This seems like a no-brainer, but I guess many don’t heed this advice?

  1. Don’t let the customer mistreat the staff
  1. Be open to ideas but follow your own instinct

Have a business plan and model!

  1. Be grateful to your customers and employees

You are never too big for britches. Usually there are many in your network that assisted you in success – Take of and reward those in this sphere.

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One response to “Insight from a local newpaper publisher

  1. Thanks for sharing this information. Really is pack with new knowledge. Keep them coming.

    Like

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